Indian Fusion Fashion Debuts in Soho
Describing Hong Kong as “the melting pot of Asia and the crux of fashion,” Indian fashion designer, Drashta Sarvaiya, launched her vibrant fashion label today, exclusively in SoHo boutique, Maya. Her latest collection, Confession, fits right into the eclectic range of one-off statement pieces available at Maya, a quaint little boutique tucked under the Mid-Levels escalator.
The collection reinterprets urban yet romantic colour combinations, such as mustard and lavender, mint and peach and dove grey and peacock green and revisits many of Drashta’s signature silhouettes, which are all seamlessly tied together with a flawless cut and finish. As the designer explains, “I want to create clothes that make woman look and feel beautiful.”
Indeed, Drashta’s designs reflect her perspective that “Indian designs by Indian designers don’t have to be literally Indian.” As such, her pieces create a fashion memoir, telling the tale of her international history and varied sources of inspiration.
The designer says Confession is the epitome of “quirky elegance and power” and an unshakable combination for modern international women who are “young at heart with a strong personality.” But don’t be fooled by Confession’s playful necklines, flirty hems, sari-inspired pleats and gem-encrusted accessories, because this is a collection with a message. The world currency motif appears throughout Drashta’s collection and is the designer’s personal confession that she too was affected by the recession, and believes the global financial crisis made a “strong impression on the world.”
Drashta’s collection launches today in Maya, 43 Hollywood Rd.
Prices range from HKD$2,500 to HKD$14,000 for an embellished garment and around HKD$3,900 for a plain garment.
CONTRIBUTORS
Benjamin Hall
Born and raised in Worcestershire, England, upon moving to Hong Kong Benjamin quickly found routine in and around SoHo, writing in it's cafés by day and nurturing a Tanqueray fuelled videogame addiction by night. Dabbling in a variety of written formats from corporate copywriting to comic and film scripts, he takes pleasure in blending a cocktail of engaging storylines with incisive language and a measure of wry English wit. Neither shaken nor stirred.