Moustache is an eccentric men’s fashion store that sits quietly atop Aberdeen Street. The interior design draws inspiration from old Hong Kong in the 70s, with just a touch of retro, for example, the walls are painted the same iconic blue of Hong Kong trucks and are decorated with old-fashioned maps of Hong Kong and China, which match the oriental accessories throughout the store. Inside are racks and glass-paneled wardrobes of colourful weekend getaway garments in fun patterns and incredibly comfortable fabric that “you can just chuck into a suitcase. It’s not fussy at all,” says Alex Daye, a writer turned designer and the co-founder of Moustache. It’s “Preppy on acid,” he says with an impish smile.

What gives these casual ready-to-wear pieces their edge is not only the playful selection of colours and patterns, but also in the way they are tailored to perfection for each individual client. Moustache was originally a tailor shop on Hollywood Road. Daye and his partner Ellis Kreuger decided to expand on their ready-to-wear fashion business, which had previously only been available for friends. While Moustache displays only men’s clothing in the store, Daye explains that they are also designing and making pieces for women.

Daye tells me about the relationship he builds with clients throughout the process of designing, making and perfectly tailoring their desired garment, which really makes them the caretakers of their clients’ image rather than just any fashion retail store. Now, along with Brandice Chau, the last remaining puzzle piece that makes up the artistic collaboration at Moustache, they are garnering a steady stream of regulars and walk-in customers looking for garments with a flare.